Build a form in one sentence. It asks the follow‑up when answers are vague.
When someone answers "it was fine," FormWhisper asks what they meant and files the real answer where you'll find it. Static form builders stop at "fine."
One live form and 20 responses on the free plan. No card needed.
- Describe it. Type what you want to learn, in one sentence.
- Refine it. FormWhisper drafts the questions and answer types. Edit anything, then switch on follow-ups.
- They answer. Respondents get one question at a time. A vague answer gets one short follow-up.
- You read the table. The follow-up detail is filed into the right column. One row per person.
- Example: a respondent answered “It was fine I guess”, was asked “What was the slowest part?”, and the table stored “Okay overall; Slack sign-in popup closed twice before it connected”.
Follow-ups turn "it was fine" into something you can act on.
The useful part of an answer usually comes after someone asks "what do you mean?" A paper form can't ask. FormWhisper reads each open answer as it comes in, and when it's too thin to use, asks one short question about it.
It asks at most once per question and three times per response. Names, emails, dates, and clear choices never get a follow-up, and you can tell it what to dig into.
How did getting set up go?
Saved in your table
It was fine
How did getting set up go?
What was the slowest part?
Saved in your table
Okay overall; Slack sign-in popup closed twice before it connected
From a sentence to a shareable link in about two minutes.
Read the illustrated guideStep 1
Describe
Write what you want to learn and who it's for. "Exit survey for customers who cancel, asking what they switched to" is plenty.
Step 2
Refine
Reword questions, change answer types, drag to reorder, and decide whether follow-ups are on. A live preview sits next to the editor.
Step 3
Publish
Get a link that works on any phone. Responses arrive as rows, one per person, with follow-up detail in the right column.
Built for people who read every answer.
What's the most frustrating part of using it?
When did that last happen, and what were you trying to do?
frustration
Slow exports: quarterly invoice export took ~10 min
What lands in your table, in place of "Exports are slow".
Researchers
You need six good interviews, not sixty people who say yes to every screener question.
User research screener templateTell us about the last time you planned a project. What did you use, and what went wrong?
When was that, roughly, and what did you do when it went wrong?
last_time
Spreadsheet, switched to Notion mid-launch after conflicting edits lost the QA checklist
What lands in your table, in place of "We used a spreadsheet and it got messy.".
Recruiters
Every application says they led a cross-functional initiative. You want to know what they did.
Job application templateTell us about a piece of work you're proud of. What was your part in it?
What was the result, and how did you know it had worked?
proudest_work
Led billing migration to Stripe; failed payments 6% → under 2% in 2 months
What lands in your table, in place of "I led the migration of our billing system to Stripe.".
Answer one, then build one.
Both run right here without an account. The builder uses the same AI as the app and allows two builds a day per visitor.
Try it: a three-question form
Quick question
Answer like you would a real form. Give it less than five stars and see what happens.
3 questions · about 1 min · it may ask a short follow-up
Or start from a template someone already thought through.
All templates- Customer feedback surveyFind out what customers rely on, what annoys them, and how much they'd miss you if you were gone.6 questions
- Job applicationOne open question instead of five essays, and a follow-up that asks what the candidate personally did.7 questions
- Event RSVPHeadcount, guests, and dietary needs in a form people finish on their phone in under a minute.6 questions
- NPS surveyThe standard 0 to 10 recommendation question, with a follow-up that turns "support" into what actually happened.5 questions
- User research screenerScreen interview participants on what they actually did last time, which is harder to fake than an opinion.6 questions
- Lead qualificationQualify inbound leads on budget, timeline, and fit with seven questions instead of fifteen.7 questions
- Bug reportReproducible bug reports from people who have never heard the phrase "steps to reproduce".6 questions
- Client onboarding intakeEverything you need before a kickoff call, collected once instead of across a dozen emails.7 questions
Next to a regular form builder
| Situation | A regular form builder | FormWhisper |
|---|---|---|
| Building a form | Add fields one at a time | Describe it in a sentence, then edit the draft |
| A vague answer | Stays vague | One short follow-up, if you turn them on |
| What respondents see | Every question at once | One question at a time, or classic if you prefer |
| Follow-up detail | Lost, or a second survey | Saved into the column it belongs to |
| Reading 200 responses | Export and read them all | A summary with themes, counts, and quotes |
Free to try. $199 if you want it for good.
Build and publish a real form on the free plan. Upgrade when you need more forms, more responses, or follow-up questions.
Free
For trying it on one real form.
$0
- Unlimited drafts
- 1 published form, 20 responses
- Conversational and classic modes
- All eight templates
Pro
For collecting answers every week.
$24a month
- Unlimited published forms and responses
- AI follow-up questions on any form
- CSV export with follow-up detail included
- AI summaries of up to 200 responses
Lifetime
Pay onceEverything in Pro, no renewal.
$199once
The price of about 8.3 months of Pro.
- Everything in Pro, for as long as FormWhisper runs
- One payment of $199, no renewal
- Every feature we add to Pro later
Checkout is handled by Stripe. Both paid plans come with a 14-day money-back guarantee.
Questions people ask before buying
Including the ones about what the AI sees. The guide covers how forms work in more detail.
How is FormWhisper different from Typeform or Google Forms?
Those tools ask exactly the questions you wrote. FormWhisper writes the first draft from a sentence, and in conversational mode it can ask one follow-up when an answer is too thin to use, like "it was fine." The follow-up answer is saved into that question's column, so your export still has one row per person.
What does the AI see, and when?
Four moments. When you build a form, it reads your one-sentence description. While someone fills in a form with follow-ups turned on, it reads that form's questions and that person's answers so far, to decide whether to ask a follow-up. When they submit, it reads their answers and follow-ups to file the detail into the right columns. If you click Summarize, it reads up to your 200 most recent responses. The model is Anthropic's Claude, called through its API.
What should I tell respondents about privacy?
Respondents don't need an account. They see your questions, plus at most three short follow-ups if you've turned those on. Each response is stored with the answers, the browser's user-agent string, and the form's mode; we don't store respondents' IP addresses with responses. Only you can read your form's responses. If your form asks for personal details, say why in the intro, as you would with any form.
Will the AI ask my respondents something strange?
Follow-ups are capped at one per question and three per response, and they're skipped for names, emails, dates, and clear-cut choices. Each form has a box where you tell the AI what to dig into and what to leave alone. If the AI is slow or fails, the form skips the follow-up and moves on, so nobody gets stuck.
What are the limits on the free plan?
Unlimited drafts, one published form at a time, and 20 responses per form. When a form reaches 20, new respondents see a short message that it's closed until you upgrade. Follow-ups, CSV export, and AI summaries need Pro or Lifetime.
Can I switch a form between conversational and classic?
Yes, it's one setting per form and you can change it any time, even after publishing. Classic shows every question on one page. Conversational shows one question at a time and is the mode that can ask follow-ups.
What happens to my forms if I stop paying for Pro?
Your forms and every response stay in your account. You're back on the free limits: follow-ups stop, and a form stops taking new answers once it has 20. Download a CSV before you cancel if you want a copy outside FormWhisper.
Do you offer refunds?
Yes. Pro and Lifetime both come with a 14-day money-back guarantee. Ask within 14 days of paying and you get the full amount back. Replying to your Stripe receipt reaches us.
Your next form takes one sentence.
Publish a form and collect 20 responses on the free plan. Upgrade if it earns its keep.