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Customer feedback survey template

Find out what customers rely on, what annoys them, and how much they'd miss you if you were gone.

For founders and product teams.

Use this template Try it first

Free account. It copies into your dashboard as a draft you can edit.

The 6 questions

  1. 1Overall, how happy are you with us so far?Rating · required
  2. 2What's the most useful thing we do for you?Long text
  3. 3What's the most frustrating part of using it?Long text
  4. 4How often do you use it?Single choice: Every day, A few times a week, A few times a month, Rarely · required
  5. 5How would you feel if you could no longer use it?Single choice: Very disappointed, Somewhat disappointed, Not disappointed · required
  6. 6Leave your email if we can ask you more about your answersEmail

Why it's built this way

The disappointment question

"How would you feel if you could no longer use it?" is the product-market fit question Sean Ellis popularized. Track the share of "very disappointed" answers over time; he suggested 40% as the line worth clearing.

Frustration gets its own question

People are more specific about pain than praise. Giving the frustrating part a separate question keeps it out of a catch-all comments box where it gets skimmed.

A follow-up on low ratings

A 3 out of 5 tells you almost nothing by itself. The follow-up asks what would make it a 5, and the answer is stored in the rating column right next to the score.

A follow-up, start to finish

What's the most frustrating part of using it?

Exports are slow
Follow-up

When did that last happen, and what were you trying to do?

Monday. Pulling last quarter's invoices for our accountant took about ten minutes.

Saved in the frustration column

Slow exports: quarterly invoice export took ~10 min

Follow-ups are a Pro feature. The template ships with them off and with this guidance filled in: "When the rating is 3 or lower, or someone names a frustration, ask about the specific moment it happened. Don't follow up on short positive answers."

Tell us how it's going

Six quick questions about your experience so far. We read every answer, including the critical ones.

6 questions · about 2 min · it may ask a short follow-up

Answer it like a respondent would. In the preview, follow-ups come from a script; the live form writes its own.

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