How FormWhisper works

Describe. From your dashboard, write one sentence about the form. The more specific it is about who answers and what you want to learn, the better the draft. "Exit survey for customers who cancel, asking what they switched to and what would bring them back" gets you a usable form on the first try. "Feedback form" gets you a generic one.

Refine. The builder opens with the draft on the left and a live preview on the right (on a phone, switch between them with the Edit and Preview tabs). Click any question to reword it. Change the answer type from the menu under it, mark it required, and drag the handle to reorder. Keyboard users can focus the handle and use the arrow keys. Changes save on their own; the status under the title says Saving, then Saved.

Publish. Press Publish in the top bar and the form gets a public link. Anyone with it can answer, with no account. Once a form is live, edits go out as they save, so fix a typo and it is fixed for the next person. Unpublish any time; the link then shows a not-found page. The free plan allows one published form at a time with 20 responses.

Every form can be shown two ways, and you can switch whenever you like. The questions and the responses table stay the same.

With follow-ups on (a Pro setting, conversational mode only), FormWhisper reads each answer as it arrives and decides whether one short question would make it more useful. It asks at most 1 follow-up per question and 3 per response, and it skips names, emails, dates, and clear-cut choices. Respondents can always skip a follow-up.

Each form has a guidance box where you say what to dig into. Short, concrete instructions work best:

Each response is one row, and each question is a column. When a follow-up was asked, FormWhisper merges what the person said into that question's column, so "Too expensive" becomes "Too expensive for a team of 3; the $40 tier has features we never use." Cells that took in follow-up detail carry a small with follow-uptag.

The original wording is kept. Open any row to see exactly what was asked and answered, follow-ups included. The merged column is for sorting and reading at a glance.

Export gives you a CSV with one column per question plus a followup_insights column holding every follow-up question and answer. Summarize reads up to your 200 most recent responses and returns the main themes, a few counts, and quotes worth reading in full. Both are part of Pro.